October 8, 2009
During today’s Twitter outage, something completely obvious hit me upside the head: Twitter is legit. Given the TIME magazine cover story and the Ashton vs. CNN showdown to 1 million (not to mention Kyality’s recent jump
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onto the USS Tweetie), I should’ve seen this coming a long time ago. So why did it take a 2-hour outage to spark the lightbulb over my head? Because I finally realized that everyone freaking out about the failure is actually a good thing for Twitter.
You see, the outage was a sign that we’ve crossed over from “What’s Twitter?” to “HOLY CRAP, TWITTER IS DOWN! HOW WILL I EVER GET THROUGH THE DAY?!!” It’s a step that shouldn’t be overlooked. People freak out when Google goes down, when the cable TV goes out during Gossip Girl and when the wireless router forces us to get up off the couch and restart it. We don’t freak out when MySpace goes dark for an hour or two. We don’t freak out when Rhapsody is out for a half a day. We don’t even freak out when the mailman doesn’t show up for a day or two.
The bottom line is this: Outages and crashes show us what people value. If people freak out when something you’ve built goes down for a couple hours… then you’re probably doing something right. (But you’d also better fix the problem. Right. Now.)
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May 14, 2009
As some good friends (@redsquareagency
) recently commented, “It’s the Wild, Wild West, people. We are making it up as we go.” The world of social media/networking/marketing/pillaging/plundering/scamming/saving/building is fresh territory for everyone (whether they admit it or not). So we’re inviting some friends over to help figure it all out.
Join Struck PDX and 52 Limited on Wednesday, May 27 for drinks, snacks, networking and a thrilling conversation about the tricks, traps and complete confusion of social media. Need more info? We’ve got it RIGHT HERE
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March 26, 2009
When @THE_REAL_SHAQ
hits your town for a road game against the local NBA squad, there’s only one thing to do: Fix your eyes on his Twitter feed and don’t lose focus. Sooner or later, the Big Aristotle is gonna drop his location and start giving away tickets. And when he does, you grab your phone and run like you’ve never run before. Today he was at the Red Star Café—just seven blocks from our Portland studio.
Pencils were dropped. Doors were slammed. We ran like the wind. We crossed against traffic. And, while we missed out on the tix (by about 15 seconds, no joke! we were nos. 4, 5 and 6… tix went to the first 3!!!), we met the legend. Honestly, he’s the dude. Ain’t nothin’ like him. All big and suave, he was impeccably groomed and smelled like a gentleman. Check the photographic evidence and cheer for the Man tonight:
March 16, 2009
If you’re not following the escapades of @iamdiddy on Twitter, you need to get on this. The man is a force of nature and his Tweets are epic tales of positivity. In a single day, he’ll rattle off dozens of inspiring missives. A sample of the latest and greatest:
• We have a beautiful movement goin on!!!! LET’S GO PEOPLE!!!! Fasten your seatbelts and prepare for take off!!!!!!
• “Where were goin we don’t need roads!!!!!” Let’s go people!!!!!!
• I’m not gonna stop untill yall believe that yall can FLY! Yall can do anything if you BELIEVE and you NEVER STOP! Ill SHOW U! COME WIT
• Ok people we are gonna effect the universe rt now!!! Call 3 people you love and tell them you love them!!!! I love u u an u!!! Let’s go!!!
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And, while there’s certainly an air of ridiculousness to what Diddy’s doing, there’s also something sincerely infectious about it all. It’s online community and social media at it’s best—I just never thought it’d come from Puffy. Whatever the case, we’re jumping on the bandwagon. So…
Feeling blue and looking for a turnaround? It’s time to follow @positivepenguin
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Or, if you’re not feeling the hype, hit up @negativenarwhal
for a slap in the face. You deserve it.
