Tag: “social media”

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Even the Fail Whale Has a Silver Lining

During today’s Twitter outage, something completely obvious hit me upside the head: Twitter is legit. Given the TIME magazine cover story and the Ashton vs. CNN showdown to 1 million (not to mention Kyality’s recent jump

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onto the USS Tweetie), I should’ve seen this coming a long time ago. So why did it take a 2-hour outage to spark the lightbulb over my head? Because I finally realized that everyone freaking out about the failure is actually a good thing for Twitter.

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You see, the outage was a sign that we’ve crossed over from “What’s Twitter?” to “HOLY CRAP, TWITTER IS DOWN! HOW WILL I EVER GET THROUGH THE DAY?!!” It’s a step that shouldn’t be overlooked. People freak out when Google goes down, when the cable TV goes out during Gossip Girl and when the wireless router forces us to get up off the couch and restart it. We don’t freak out when MySpace goes dark for an hour or two. We don’t freak out when Rhapsody is out for a half a day. We don’t even freak out when the mailman doesn’t show up for a day or two.

The bottom line is this: Outages and crashes show us what people value. If people freak out when something you’ve built goes down for a couple hours… then you’re probably doing something right. (But you’d also better fix the problem. Right. Now.)

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WTFPDX: Four Lingering Thoughts

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Now that we’ve had a few days to reflect on the madness of #wtfpdx, it’s time for a few lingering thoughts. Let us first say that we couldn’t be happier with the overall outcome. On a warm and sunny Wednesday evening, more than 200 Portlanders packed the seats and we had as many as 118 viewers of the UStream live video feed Swan Lake (Schwanensee) dvdrip . Much gratitude goes out to 52 Limited

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So, almost a week later, here’s what we’re still thinking about:

1. When it comes to social media, we all want something different.
Some people want metrics and ROI indexes and consumer research. Some people want case studies. Some people want feel-good anecdotes. Some people just want to stalk their old high school boyfriend. The list goes on, but this much is certain—it’s impossible to talk to all of those disparate audiences at once. And that’s kind of the point of this whole thing. We’re still trying to work out what social media is, what it isn’t, what it can be and what it should be. The crazy part is that we all seem to be arriving at different conclusions. And that’s okay, too.

2. People really, really care about social media.

Perhaps it’s the fact that Twitter and Facebook and YouTube have become the core of our personal lives, but it was surprising to see how serious some attendees (and panelists) were about what’s happening in these arenas. For every person who signs up on Facebook as a lark… there are probably three or four who earnestly embrace the network and the potential it offers as a tool to enhance relationships of all shapes and sizes.

3. Talking still beats Tweeting.
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. Some of them were good, some of them were not-so-good and some of them spurred discussions that went back and forth for a few hours. After all of those 140-character diatribes, it was refreshing to talk (face-to-face) with a couple attendees at Old Town Pizza here in Portland. I asked what they thought of the event and they gave honest answers. Answers that didn’t have to fit a character limit, that didn’t have to win me over with their wit, and that didn’t contain sneaky shortened URLs leading to pyramid schemes. Don’t chalk this up as an anti-Twitter argument; it’s just the plain, honest truth. I learned more in five minutes with @brandedbyhuys and @embarkcreative Batman Forever

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4. We’re going to keep at it. Session 9 psp

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We chose a tough topic for our first community event. Was it too broad? Probably. Was it too emotional? Possibly. Was it too aggressive? I’m not sure. But this much is certain: We’re going to do it again. We’re going to keep talking about things that can’t be figured out in 20 minutes. Sure, there’s a part of me that wishes we had hosted an event about the benefits of a Django/Python CMS when constructing sites that employ both Flash and HTML (and who knows, we’ll probably host a discussion of that nature at some point), but where’s the danger in that?

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If nothing else, we met a lot of great people. Those great people had a beer or a glass of wine and a handful of those rice-paper wraps. And it was free (you really can’t underestimate the awesomeness of “free” these days). We hope you made a couple new friends. We hope we sparked a few intriguing conversations. And we really really really hope to see you next time.

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Watch It LIVE!

Struck PDX is hosting a panel discussion tonight and you really ought to be there. But… if you can’t make it, we’re streaming the whole thing live! You can visit the show page BY CLICKING ON THESE WORDS mamma mia movie

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Big Wednesday movie download Mr. Bones release or you can just come back to this page and watch the mayhem on the super-convenient embedded player below. Broadcast starts at 6:30pm (ish) Pacific. Discussion starts at 7:00. See you later.

Live Streaming by Ustream.TV


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#BeThere or #BeSquare

wtf_pdx_eventAs some good friends (@redsquareagency

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) recently commented, “It’s the Wild, Wild West, people. We are making it up as we go.” The world of social media/networking/marketing/pillaging/plundering/scamming/saving/building is fresh territory for everyone (whether they admit it or not). So we’re inviting some friends over to help figure it all out.

Join Struck PDX and 52 Limited on Wednesday, May 27 for drinks, snacks, networking and a thrilling conversation about the tricks, traps and complete confusion of social media. Need more info? We’ve got it RIGHT HERE

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SXSWXSTRUCK

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I know I’m pushing the boundaries of timeliness here…but wanted to let people in on a couple of the interesting conversations going on at the SXSW Psycho Beach Party divx Night at the Museum movie download Interactive Event this year. Most conversations were revolving around social media - how it’s shaping the industry (for better or for worse) and what we as a group are going to do about it. Most importantly, it was a healthy discussion about how we can use those tools to promote activism and spur real, thoughtful exchange of ideas between every group. It also became very obvious that people are very attached to their social networking…some emotional opinions from all sides…

While the buzz was definitely around social media and it’s future relevance, I was struck by the conversations surrounding the human connection and how important that still is. Everything we do is directed toward an individual and meant to spark an emotion or a reaction/action. We met some very good people and spent much of our time with the SoDA


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The Hunchback of Notre Dame video The Clan of the Cave Bear movie download Man Hunt move group discussing just some of these topics. SoDA sponsored a great mixer party at a local pub and hosted a very interesting, informal discussion dubbed the ‘Unconference’ to let the people decide what they wanted to discuss and focus on. Along those same lines was a great talk from Tony Hsieh - the CEO of Zappos. It centered around the idea that good deeds can lead to good business - in their case - extraordinary customer service. Podcast is here.

Here’s a couple other talks I found most interesting -

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More to come.

And of course we made some fantastic connections over Texas BBQ and brews!

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