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It’s been a long-time Struck dream to do some design and advertising for MINI. And we recently launched the fruits of our labors: the MINI Carfun Footprint Calculator . “What is a Carfun Footprint?” you might ask… Well, it’s a unit of measurement that pits your car’s fun factor against its environmental impact. This is an actual quantitative number calculated by a combination of legitimate sources. And once the facts were in, guess which car came out on top? Yep, the MINI Cooper Hardtop has the ultimate combo of fun + green on the road today!
BSSP developed a killer concept and Struck was responsible for the final design, 3D, motion graphics and development of the Flash app itself. We’re so stoked on the killer 3D, texturing and motion that the team cranked out. The most amazing thing about this Flash app is that the entire experience is developed to be delivered through a massive rich-media banner buy. To our knowledge, this is one of the most complete online experiences ever delivered through a banner.
Prior to design and development, we motored on over to MINI of Murray to shoot a brand new Hot Chocolate Clubman S. We gathered textures and reference shots for the 3D work we’d be throwing down.
One of the reference shots we used to help with the shape of the final design:
