image via davydubbit
Our PDX team took a tour of the University of Oregon School of Architecture and Allied Arts
(which is housed in the same building that Struck will be moving into in a couple months). Here’s a list of some of the equipment they have available for their students: an experimental print center, which includes a vinyl laser cutter and a 3D printer
, a full video production room with lights, cameras and green screens, a theater for viewing movies, cinema displays with these Wacom tablets
, and that’s just what I can remember offhand.
So, my question is this: Given all the time and equipment these (or any) students have available to them, who is better prepared to respond to or predict changes in the industry? In a way, it’s the age old question of youth and energy over age and experience. Let’s hear it.
I’d like to think that it’s possible to combine age and energy and mix in a little experience for good measure.
The real difference is that these students get to create without any real-world restrictions. No media buy with rigid dimensions and load times. No angry marketing directors. The trick is finding the balance between unfettered creativity and something that actually works and makes a difference… and it takes time to find that balance.
In short, the whippersnappers might be big thinkers and technically current—but there’s something intangible about a creative who’s learned to do great work in tough and tight situations.
Well said, no amount of creativity or talent can overpower the ability to actually hit an imposed deadline or solve a unanticipated challenge. The game is all about how creative and effective can you be in the time/budget given…. ready, set…times up! damn.