We were stoked to be invited to speak on branding for the Evo’ 10 Social Media Conference. Our own Heather and Scott hit the stage to breakdown our branding and social marketing philosophies and had a fantastic reception. As part of our assignment, we were also given a small online retail company/social media participant to rebrand called Touch’d. Here’s the team’s stellar results. Looking forward to next year’s conference!
Before & After:
Aesthetic & Packaging:
Possible apparel options:
…in multiple forms.
We can’t forget Spencer’s submissions from earlier this month:
The Latino Mafia:
The “Extra Nice Guy”:
The “Entertainer”:
While SLC rules in quantity (and general NO FEAR-ness), PDX brings the creepy heat when it comes to Mustache May. Max decided to keep it authentic with a little Unabomber style and Abe… well… Abe has always been a big John Waters fan. To top it off, we just couldn’t help but offer our own take on Mr. Bangerter’s mohawk madness. ‘Til next year!
It’s been a long, grueling month… Mostly for those of us who’ve been watching innocently from the sidelines, but the time has come to comb through the options and pick your best (worst) mustache grown in the month of May.
Warning… this post may make you feel dirty, as well as creating an insatiable desire for Mountain Dew Code Red.
Forgive us if we’re having a bit of a hard time focusing at work this afternoon but we’ve been seriously teased today. The Utah Office of Tourism launched their Summer 2010 campaign this morning with a speech by Governor Herbert (like sherbert with no ’s’). The crowd was greeted outside the capital building by the star of the campaign himself! And now all we can think about is warm weather, red rocks, raging rivers and green canyons waiting for us to explore them. (Not that we’re complaining about the snow that’s been dumping on us, cuz we’re definitely not.) Check out some of the campaign here or here!
We were going to do a 2K10 version of last year’s addy post but then this monster was delivered to our front door. And I don’t think anyone wants to see a shirtless designer in the aftermath of one of Deer Valley’s signature Chocolate Mousse Cakes. We’d show you what the scrumptious layers look like inside but considering it’s been a few minutes since we took this picture, it’s probably too late. But we will give you some tips on how to get a chocolate cake of your very own: partner up with some great clients, create great work for those clients, submit 5 of your pieces to the Addy show, win 6 Addys (one of the pieces was so nice it got double-crowned), get chocolate cake. Sounds good to us.
Winners:
Deer Valley Winter Campaign ‘10: Gold, Judges’ Choice Award
UOT Summer Campaign ‘09: Gold
Rogue Gypsies Campaign: Silver
Tropical Sno Posters: Gold
Utah Travel Banner: Gold
With a bit of a luck luster winter thus far for us Utahans, images of the pow-days of yesteryear are running through my head. Because I can’t really give you my head I decided to spend some putting together a few ski days from last year.
More info after the jump.
If you didn’t already know, Utah just beat out Tahoe in Travelocity’s Roaming Gnome contest! We’d like to think we had a little something to do with that. Apparently the Gnome seems to think so, he just stopped by our SLC office on his tour of the State.
Destinations are pitted against each other, and fans on Facebook can vote to determine where he gets to go. Utah and Tahoe were the combatants, and the final tally on Wednesday was close. Here was his status update:
“And the winner is……….UTAH! But sweet fancy pickles, was it close. Of 285,482 votes, 142,709 (49.98%) of them went to Tahoe and 142,773 (50.01%) to Utah. Congratulations, Utah! And thanks a billion to all of you for voting. Now let me get packing!”
StruckAxiom just finished the branding and digital design for Utah’s first digital conference called PushButton Summit 2010. This event will be Utah’s premiere digital media summit for animation, gaming, mobile distribution, interactive and entertainment. It’s a two-day event and is intended to bring together world-class industry and technology leaders, entrepreneurs, students and executives to discuss the latest in what’s pushing the creation and use of digital media. We just finished this teaser thanks to the talents of our own Tosh Brown as well as Bob Zagorskis.
Enjoy and better yet, come to SLC and check out the big event!
