We recently launched our GM Used Car Ambush site with Mullen and its getting quite a bit of attention. So, we figured it would be a good idea to give everyone a peek into how much work it took to put a site like this together. What you’re not going to see in this little Behind the Scenes post is our development team with singed retinas at 3 in the morning or Jon wielding a cutting torch instead of hucking at Snowbird on a Saturday morning. Definitely not FCC approved. Or GM Certified for that matter. Seriously, it was some very committed work on our end and some true collaboration with Mullen. We’re all really proud of it.

Regardless of the current decline of the auto industry (especially the Big 3) and the eventual move to a more sustainable fuel source, this site has some very cool details and we’re doing some things here in Flash that are completely unique. Thats how we roll…

Get in the van…the scary black van…

Logo

Van Interior Environment

Loading Sequence

Main Ambush

Certified Used Vehicle Information

Training Tips

Behind the Scenes

Brian gets familiar with the lapel cam

The director Adam Reed and his crew

A totally different kind of scary van

Initial sketch of the van interior

Robocomp

Initial interface details

Initial type experiments

Intermission

Chop shop

Give Jon Minori a big warm welcome everybody…

Mr Motion Control Camera

What happened to the van after the shoot? I’m just asking…

More pics

So you may have seen the premiere of “When We Left Earth” on the Discovery Channel last Sunday at 9 Eastern. If not, don’t fret. It’s an six part HD event! How do you know so much about this show, you ask? Well, we’ve just made many, many banners on the subject and that kind of repetition is pretty effective.

At any rate, I though I’d share a banner that turned out to be a little too fancy for the website it was produced for, and unfortunately won’t be part of the campaign. It’s not super complicated, but is a cool simple use of Papervision3D.

Check it out.