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Holiday Party = Fashion Faux Pas?

fashon_faux_pas

On Friday Struck and Axiom’s SLC offices joined traditions for the first annual Struck/Axiom Holiday Par-tay at the elegant Cactus & Tropicals. (Shouldn’t it be Cacti & Tropicals? I mean there were more than one cactus there.) It was complete with fancy dining, the traditional Naughty or Nice roast, a prize give-way and a fashion police 911 call. Needless to say, fun was had by all, especially once Tosh and Spencer broke out into their choreographed dance routine.

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The other eventful moment of the evening was when @MrRyanGoodwin proved to us why he definitely positively should in fact continue to rock the elf-style side-hair flippy-things. You were right bro, you were right. (And no, oddly enough he isn’t impersonating the statue that happened to be right behind him.)

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Hello. (Part 9)

Part 9? Really? This is getting a little out of control. But, as long as there are talented people to profile (and as long as your ravenous appetite for clever quips and ridiculous links remains insatiable), the beat goes on.

dylan_smith

Dylan Smith. Interactive. @dylansm. PDX.
Our mothers taught us that if we didn’t have something nice to say about someone, we shouldn’t say anything at all. Dylan… well… uhmmm… Dylan is… uh… hmmm… Aw, c’mon, Dylan! You know it’s not true. We have lots of nice things to say about you. We just can’t really say them right now. Not while the HR folks are looking over our shoulders. Are we serious? Actually, yes. Very serious.

andy_smith

Andy Smith. Lots of Things. LA.
A California native, Andy is a vintage car aficionado who dreams of one day buying a classic muscle car and heading for a weekend in Vegas. You know, just like those one dudes. Andy enjoys cooking (while his wife fixes the leaky faucet!), movies and anything written by James Ellroy. But lately, he’s been tackling the works of Dr. Seuss with his kids, Ben and Josie.

leslie1

Leslie Roberts. Producer. SLC.
What does Leslie love? Plants. Flowers. Dancing during staff meetings. Adventures. Christmas presents. Fishing. Fresh air. Songs. Poems. Books. Paintings. Small animals. Large animals. Bright copper kettles. Warm woolen mittens. Brown paper packages all tied up with string. Who does Leslie love? You. F’reals. She loves you.

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Jonathan Minori. Interactive. @minoflow. SLC.
One day, Jonathan Minori will direct a music video. Hopefully, it’s something like THIS and not something like THIS. Although, if it were something like THIS blended with something like THIS, my head would probably explode from sheer awesomeness. In the meantime, Jon lives on powder, owns BKnowlden in triathlons and designs pretty things for the internets.

dan-conner

Daniel Conner. SLC.
Mr. Conner won the Struck Fantasy Football Championship last year. He was a merciless trash-talker. He let no one forget his victory. This year, the gods of nerd football have evened the score and the DPC currently resides in the basement of the league. You know what they say about karma… Anyway, Dan’s not a complete lost cause. He likes to fish Henry’s Fork in Island Park, ID and he (supposedly) graduated from  Thunderbird (THE American Graduate School of International Management). I guess we’ll believe him… but that school sounds totally made up to me.

m_crespo

Melissa Crespo. @this_melis. SLC. (Honorary Induction)
While the UofU soccer standout has returned to an institution of higher learning and no longer sits, meets and eats with us—she said something on her last day that we’ll probably never forget: “Good things come from following the rules, but nothing great.” Well said, Mojo. Well. Said. (Cue swelling strings… and here we go with the slow clap… Clap… Clap… Clap… And, BOOM, thunderous applause!)

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MLS CHAMPIONS!!!

xango_rocket

Sunday night our beloved RSL faced the evil Landon Donovan, David Beckham’s shark-jumping hair and the rest of the LA Galaxy. We watched. We prayed. Our hearts pounded as if we had swallowed a fistful of ephedra. After 120 minutes and seven rounds of penalty kicks, our boys triumphed. And, while they were the underdogs on paper, they were the best squad on the pitch that night. Beckerman controlled the flow of the match. Rimando was a typical beast in the pipes. And Robbie Findlay just kept attacking until a small crack appeared for the equalizer.

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So, with the Anschutz Trophy resting safely at the foot of the Rockies, now’s as good a time as any to show off a couple print ads we delivered earlier this year for XanGo (RSL’s jersey-front sponsor) and RSL. At the beginning of the season, these executions might have felt aggressive… Now, they just feel right.

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Big congrats (again) to all our friends at RSL! Let’s do it again next year!

(If you haven’t experienced the intensity of the PK shootout, do yourself a favor and WATCH IT HERE. There’s nothing better than watching Landon Donovan blast a PK over the crossbar…)

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What’s Interactive?

Today at noon, the folks behind Avatar released something they’re calling an Interactive Trailer. Intrigued by the the word “interactive,” I downloaded and installed the Adobe Air application. There’s no doubt that the movie looks amazing (and it should, James Cameron has spent practically the whole decade obsessing over every detail), but I’m a bit confused about what, exactly, makes this trailer “interactive.”

avatar_interactive_trailer

I suppose we all have our own thoughts about what “interactive” means. Quite simply, I think it means that the user’s action should create a unique and variable experience—and I don’t believe that’s the result of the Avatar Interactive Trailer. Everyone has the same basic experience: Watch the trailer then click a thumbnail to watch additional video content. The user doesn’t actually interact with the video, just around it, above it or below it.

After fiddling with it for 20 minutes or so, I don’t get it. I don’t see how this application is any different from a standard movie website that offers a series of videos. So, I have questions: Why build this as an Adobe Air application? What does “interactive” mean these days? Does just clicking to watch additional content constitute an “interactive” user experience?

In this case, ”interactive” just seems like the wrong label—especially when it comes to video content. The bar has already been set high by truly interactive video pieces like Arcade Fire’s Neon Bible and Cold War Kids’ I’ve Seen Enough. And the Avatar Interactive Trailer certainly doesn’t live up to that standard.

Agree? Disagree? Let’s hear it.

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Hello. (Part 8)

Hey, everybody. You’ve missed these posts. I know you have. You won’t admit it, but your inability to articulate your feelings doesn’t diminish the emotion at all. You’re working on it with your therapist, right? Well, okay then, that’s good enough for me.

eric_2

Eric Honan. Interactive. @erichonan. PDX.
Eric makes art for free and then gives it away

. To people he doesn’t know. He just puts it in a box or an envelope and sends it off. He also has the best-groomed beard in Portland—which, given all the scraggly, unkempt half-beards up here, isn’t really that tough. But still, his beard is fantastic.

bobbie-roxy

Bobbie DaLuz. Account Services. SLC.
Bobbie didn’t want to tell us anything about herself. She only wanted to talk about other people. She’s the one who told us that Peder farts on airplanes, that Phil wears a beanie to tame his spiky hair, that Kyle hates dogs and that Susan’s nickname is “Mama Kat.” All of this talking, I suppose, also tells us a lot about Bobbie.

spencer

Spencer Taggart. Business. SLC.
From 9am to 6pm, Spencer is all business—lunch meetings, golf, hanging his MBA diploma in prominent places, monitoring the stock exchange, taking phone calls on his bluetooth headset, looking at spreadsheets. But when dude leaves the office, it’s all rock all the time. When you see him cranking the Bon Jovi or dropping a karaoke hammer on “More Than Words,” just know that he’ll respond to any of the following monikers: Dudacious, Bro, Curly Sue, Fro, Spence-a-mania, Magnum, Hot Tamale, Mr. America, Studly, Superdude, Tagman, Spence Dogg, Megatron, Sputnik, Froth, Manimal and Boomer.

mattmanes

Matt Manes. Design. SLC.
Matt is a Taurus. He loves tomatoes and black-capped chickadees. And they love him back. Really, they do. We all do.

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Tami DeGracie. Business. @mebabydoll Father’s Lion hd Sister Act film

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. SLC.
As the master of finances, Tami is a mathematical genius. For example, she (now) knows that one (1) boy bunny + one (1) not-boy bunny = 72 baby bunnies. Other things you need to know about Tami: She listens to Christmas music in July. She’s addicted to Mtn. Dew. She forces her husband and three sons to watch beauty pageants but never realizes that they’re asleep during the costumes, talents and evening gowns but WIDE awake for the swimsuits.

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Why? Because We Like You!

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Located within the historic Presidio district of San Francisco, The Walt Disney Family Museum takes an intimate look at the man’s roots and the studio’s role in modern animation. Obviously, we jumped when they engaged us to create an immersive brand experience for the museum’s retail store.

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Our goal: Create a fundamental and nostalgic look at the iconic Disney style and brand. In our exploration of the Disney origins, we worked closely with the Mary Blair estate. Blair, one of The Walt Disney Company’s most memorable artists, produced striking 

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for such films as Alice in WonderlandPeter Pan The Big Picture rip and Cinderella.

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By deconstructing traditional Disney art as well as Blair’s work, we honed in on pieces of iconic imagery on which we could hinge an immersive experience. The result is a mixture of patterns, prints and characters that explore the essence of Disney. If you’re passing through the Bay Area and love Disney, design and/or creativity in general (and, really, who doesn’t love all three?), plan a stop at the Presidio. See you real soon…

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Seven Stages of Exhaustion.

It’s no secret here in the Broadway office that Matt Austin and I have been working around the clock to nail some pretty tight deadlines…

What struxiomers didn’t know is that, much like grief, some projects bring about 7 emotional stages to work through. Over the last 7 days, as I’ve been here around the clock, these stages have manifest themselves at my desk… perhaps you’ve noticed them…

::1 Shock / Disbelief…. (Mon. night / Tues. morning)

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::2 Denial…. (Tues. night / Wed. morning)

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::3 Bargaining…. (Wed. night / Thurs. morning)

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::4 Guilt…. (Thurs. night/ Fri. morning)

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::5 Anger…. (Fri. night - Sun. morning)

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::6 Depression…. (Sun. night / Mon. morning)

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::7 Acceptance / Hope…. (Mon. night /  Tues. morning)

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So, as the final few renders are chugging away, I thought I’d take the time to document the progression of my insanity. Clearly, I’ve accepted it.The Unbearable Lightness of Being movie download

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Adobe MAX 2009 Los Angeles

Adobe MAX offers a multitude of opportunities to learn about the latest Adobe technology offerings and the software development behind tools that are still a central part of the creative ecosystem. This annual event brings with it a great series of classes and lectures, and equally important, brings together creative agencies from around the world to share ideas and discuss common challenges in the SoDA Father’s Lion video Sweet Home Alabama release unConference area.

adobe_maxThe biggest announcements this year centered around Flash on mobile devices. One by one, smart phones by Nokia, HTC, Toshiba and Palm were brought out by CTO Kevin Lynch to demo the Flash experience on each device. Despite poor internet connectivity that made for some awkward pauses, it was clear that Flash is going to be a viable mobile technology (especially since it will no longer have to carry around the “Lite” baggage). Hardware support for harnessing GPU processing power, and lower RAM footprint, look to improve the Flash platform in every way.

Also notable, however, was the absence of the iPhone. This absence became even more pronounced when problems, such as the Toshiba’s unresponsive virtual keyboard, occurred. (Whether this was related to the Flash Player or not was unclear—the Palm Pre didn’t have any issues—and, by the way, looks like a great phone.)

Then came the Mythhackers video, a parody of Mythbusters, wherein the intrepid folks at Adobe struggle to get Flash on the iPhone, ultimately to learn that it is now indeed possible, or will be when the next Flash authoring tool becomes available. It will be interesting to see whether the Flex SDK will have the capability to export to the iPhone’s ARM architecture before the next Flash IDE comes out (I still have a hard time with the new Flash nomenclature). However, in many ways, this seems to address a problem no one has complained about, except maybe Flash developers who want to build iPhone applications in ActionScript. Yes, we will be able to run standalone Flash applications on the iPhone, albeit at a significant disadvantage when compared to Objective-C applications. However, the problem of not being able to view Flash Player content on the web is still very much with us, and that is a much bigger issue for Adobe and those of us deploying Flash to an ever-growing iPhone customer base.

Adobe seems to be embracing the capabilities of the new HTML5 standard, and demoed some interesting Dreamweaver/Flash capabilities for publishing to the HTML5 canvas tag (a potential competitor for Flash). It will be interesting to see how the HTML5 video tag will challenge Flash’s ubiquity in the web video space, and whether this changes the discussion around what it means to have Flash on the iPhone.

*A special thanks to our friends Paul Lewis from SoDA Scent of a Woman hd

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and Rob Noble from Great Fridays Garrison move for posing for our pic!

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Kyality

Cooking Up a Brand

cloudytrio2Prior to becoming our Struck/Axiom blood-brothers, our comrades from around the block Kush

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completed the brand standards for Sony Pictures’ latest animated feature, Cloudy with a Chance of Meatballs (currently a saucy 85% on the Tomatometer). The style guide for the film took shape as a classic Betty Crocker-style cookbook with titles like A Guide to Nutritious Colors, Spicy Promos and Pre-Cooked Patterns. Trust us, never before have we been this hungry while contemplating typography choices. Check out some photos of the project… and take your crew to see the flick this weekend! North Shore full movie The Outriders full movie The Hessen Affair movie download

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Even the Fail Whale Has a Silver Lining

During today’s Twitter outage, something completely obvious hit me upside the head: Twitter is legit. Given the TIME magazine cover story and the Ashton vs. CNN showdown to 1 million (not to mention Kyality’s recent jump

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onto the USS Tweetie), I should’ve seen this coming a long time ago. So why did it take a 2-hour outage to spark the lightbulb over my head? Because I finally realized that everyone freaking out about the failure is actually a good thing for Twitter.

twitter_down

You see, the outage was a sign that we’ve crossed over from “What’s Twitter?” to “HOLY CRAP, TWITTER IS DOWN! HOW WILL I EVER GET THROUGH THE DAY?!!” It’s a step that shouldn’t be overlooked. People freak out when Google goes down, when the cable TV goes out during Gossip Girl and when the wireless router forces us to get up off the couch and restart it. We don’t freak out when MySpace goes dark for an hour or two. We don’t freak out when Rhapsody is out for a half a day. We don’t even freak out when the mailman doesn’t show up for a day or two.

The bottom line is this: Outages and crashes show us what people value. If people freak out when something you’ve built goes down for a couple hours… then you’re probably doing something right. (But you’d also better fix the problem. Right. Now.)

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