I won’t spoil the details (mainly because you need to experience it for yourself), but you can read more about how director Chris Milk pulled it off at the Google Chrome Experiment page. Yeah… the whole thing was built in HTML5. Notice. Served.

Our good friend Jeremy Dimmock (of Polyester in Toronto) joined us for the project and, well, that’s when things got interesting. Two photo shoots, a little animal taxidermy, a frozen octopus, and a whole lotta Photoshop yielded the final pieces and we even got to hang out on the set the day that Kieran’s gallery show was shot for the film.

With that problem solved, we got to work on the animated title sequence for the opening of the film. The task was both strange and challenging: Complement (but not compete with) a massive dead-mouse diorama that plays a prominent role in the film. Somehow, we pulled it off. To say that it was amusing and unusual just doesn’t quite do the project justice. Then again, aren’t those the very best kind?

Want more? “Dinner for Schmucks” opens today and you can catch the complete title sequence, Kieran’s artwork and lots of other really funny stuff at a megaplex near you. For now… check out Jemaine’s righteous/riotous interview (including artwork!) with Jimmy Fallon:

While several unique design directions were created, each expressed a few givens: the new brand should be friendly, suggest health, and remain simple while incorporating a memorable twist.

A winner quickly emerged. The proprietary typography is simple and approachable, while the cup shape within the “Y” provides the hook. Indeed, the empty cup reflects the self-serve concept perfectly, encouraging customers to fill the cup with their own masterpiece creations using the country’s best yogurt.

Before & After:

Aesthetic & Packaging:

Possible apparel options:

What’s the easiest way to get a band label? Hard work? Kissing up? Paying people off? False.

The easiest way is to film your band and throw it up on YouTube and let the free world vote on how good or “ungood” you are. That was the idea behind freecreditscoreband.com. Virginia-based Martin Agency came to us to help bring the idea to life, so that bands across the nation could subject themselves to the scrutiny of each other, and have their family vote for them as much as they could.

A few samples:

Turns out Darth Vader used to be really into GWAR, and also good financial knowledge, allowing him to high-kick his way into fame:

To see all the entries, vote and even enter, get on over to freecreditscoreband.com

We can’t forget Spencer’s submissions from earlier this month:

The Latino Mafia:

The “Extra Nice Guy”:

The “Entertainer”:

Warning… this post may make you feel dirty, as well as creating an insatiable desire for Mountain Dew Code Red.

Forgive us if we’re having a bit of a hard time focusing at work this afternoon but we’ve been seriously teased today. The Utah Office of Tourism launched their Summer 2010 campaign this morning with a speech by Governor Herbert (like sherbert with no ’s’). The crowd was greeted outside the capital building by the star of the campaign himself! And now all we can think about is warm weather, red rocks, raging rivers and green canyons waiting for us to explore them. (Not that we’re complaining about the snow that’s been dumping on us, cuz we’re definitely not.) Check out some of the campaign here or here!