November 26, 2009
Sunday night our beloved RSL faced the evil Landon Donovan, David Beckham’s shark-jumping hair and the rest of the LA Galaxy. We watched. We prayed. Our hearts pounded as if we had swallowed a fistful of ephedra. After 120 minutes and seven rounds of penalty kicks, our boys triumphed. And, while they were the underdogs on paper, they were the best squad on the pitch that night. Beckerman controlled the flow of the match. Rimando was a typical beast in the pipes. And Robbie Findlay just kept attacking until a small crack appeared for the equalizer.
So, with the Anschutz Trophy resting safely at the foot of the Rockies, now’s as good a time as any to show off a couple print ads we delivered earlier this year for XanGo (RSL’s jersey-front sponsor) and RSL. At the beginning of the season, these executions might have felt aggressive… Now, they just feel right.
Big congrats (again) to all our friends at RSL! Let’s do it again next year!
(If you haven’t experienced the intensity of the PK shootout, do yourself a favor and WATCH IT HERE. There’s nothing better than watching Landon Donovan blast a PK over the crossbar…)
October 20, 2009
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Located within the historic Presidio district of San Francisco, The Walt Disney Family Museum takes an intimate look at the man’s roots and the studio’s role in modern animation. Obviously, we jumped when they engaged us to create an immersive brand experience for the museum’s retail store.
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Our goal: Create a fundamental and nostalgic look at the iconic Disney style and brand. In our exploration of the Disney origins, we worked closely with the Mary Blair estate. Blair, one of The Walt Disney Company’s most memorable artists, produced striking
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for such films as Alice in Wonderland, Peter Pan The Big Picture rip and Cinderella.
By deconstructing traditional Disney art as well as Blair’s work, we honed in on pieces of iconic imagery on which we could hinge an immersive experience. The result is a mixture of patterns, prints and characters that explore the essence of Disney. If you’re passing through the Bay Area and love Disney, design and/or creativity in general (and, really, who doesn’t love all three?), plan a stop at the Presidio. See you real soon…
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October 12, 2009
Prior to becoming our Struck/Axiom blood-brothers, our comrades from around the block Kush
completed the brand standards for Sony Pictures’ latest animated feature, Cloudy with a Chance of Meatballs (currently a saucy 85% on the Tomatometer). The style guide for the film took shape as a classic Betty Crocker-style cookbook with titles like A Guide to Nutritious Colors, Spicy Promos and Pre-Cooked Patterns. Trust us, never before have we been this hungry while contemplating typography choices. Check out some photos of the project… and take your crew to see the flick this weekend! North Shore full movie The Outriders full movie The Hessen Affair movie download
July 2, 2009
Since it seems that everyone and their mother out there is sharing with the world how they delivered their Zappos proposal… we’ll go ahead and jump on that too! We felt Zappos has a great story to share and given that thought, we cooked up this little dilly. Dan C and the design team did some serious DIY pop-up bookage for the packaging of our prop. And man did they slay it.
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February 24, 2009
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We know, we know, ‘green’ is the buzzword of the decade. But ‘green racecar’? Bet you haven’t heard that in 2k9. Huh? Huh? Allow Struck to introduce you to Corsa. Corsa is a Utah-based professional sports car racing team with a mission: the Q10 Hybrid.
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The world’s first Le Mans hybrid prototype car will make its entrance onto the world’s stage in the 2009 race season. American LeMans Series is the only car racing series to meet EPA, DOE and SAE criteria for “green racing” and the Corsa Q10 Hybrid is at the forefront of that series. Why is Struck so pumped about this? Besides our natural love for all things green (we buy local, we recycle, we bring our own bags to Whole Foods, we’re hip, we’re down) and our world-class experience on the racetrack? Because Corsa has asked Struck to be their partner in green crime. Our corporate culture and extraordinary design skills make this a heavenly match. Working with Corsa, Struck has put together some pretty fly marketing pieces to get this car sponsored and on the track. Look for it this season!
January 30, 2009
A little while ago, Pressure Pak came to us looking for some help. They’d been promoting a ‘non-suck’ world with their product (a pressurized hydration pak that requires, yep, no sucking), but didn’t think their visual brand, was pulling its weight in the fight. As a long time opponent of things that suck, Struck really had no choice but to join their forces against this:
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Before we knew it, we’d rid their brand, and lives, of all things suck with this refreshing name and logo. When we look at this logo, we don’t just see great design at work, we see climbers and riders and hikers and outdoor enthusiasts of all kinds, playing safely in their suck-free world, blissfully unaware of the suck they’ve been spared. Wonderful, isn’t it?
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November 5, 2008
Botticelli chocolates have been off the Struck radar for a few months. We buttoned up on the design, and sent our satisfied client on their way to impress retailers midway through 2008. Well friends, Botticelli is back on the radar for Christmas inside Walgreen’s corner markets. This photo depicts the product placement on the front kiosk as you walk in the front automatic sliding-glass door (right next to the Steven King novels). So here is your prescription for your next chocolate fix. Swing on over to Walgreen’s and have them fill it with the Botticelli Classic Collection.
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October 31, 2008
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So… apparently, there’s a strong group of Callejeros who hit the pavement every Monday night at Kapiolani Park in Honolulu. One of the young street soccer aficionados decided he’d show his brand allegiance with a Halloween costume more radical than any other. Pint-sized brand evangelism. And probably the first time a Struck-designed logo
has been humanized. We couldn’t be more proud.
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September 15, 2008
Peder and the Printastics have been working their sweet little fingers to bone lately, crafting some super smooth new identities for companies young and old. One of the most demanding (and rewarding) projects has been for a nutritional company, LifeMax. Needless to say, the magnet boards are jam-packed with sketches, scrap, revisions and spectacularly discarded ideas.
This snapshot delivers a pretty potent illustration of the work that goes into creating “just a logo.” Sometimes brilliance and creativity are really just a heckuva lotta hard work.
April 18, 2008
Jeff found this whilst perusing the WSJ. Kinda fun to see your work pop up here and there. Nice work, habbenInk.
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