August 11, 2008
It’s been a long-time Struck dream to do some design and advertising for MINI. And we recently launched the fruits of our labors: the MINI Carfun Footprint Calculator. “What is a Carfun Footprint?” you might ask… Well, it’s a unit of measurement that pits your car’s fun factor against its environmental impact. This is an actual quantitative number calculated by a combination of legitimate sources. And once the facts were in, guess which car came out on top? Yep, the MINI Cooper Hardtop has the ultimate combo of fun + green on the road today!
BSSP developed a killer concept and Struck was responsible for the final design, 3D, motion graphics and development of the Flash app itself. We’re so stoked on the killer 3D, texturing and motion that the team cranked out. The most amazing thing about this Flash app is that the entire experience is developed to be delivered through a massive rich-media banner buy. To our knowledge, this is one of the most complete online experiences ever delivered through a banner.
Prior to design and development, we motored on over to MINI of Murray to shoot a brand new Hot Chocolate Clubman S. We gathered textures and reference shots for the 3D work we’d be throwing down.
One of the reference shots we used to help with the shape of the final design:
August 5, 2008
We recently launched our GM Used Car Ambush site with Mullen and its getting quite a bit of attention. So, we figured it would be a good idea to give everyone a peek into how much work it took to put a site like this together. What you’re not going to see in this little Behind the Scenes post is our development team with singed retinas at 3 in the morning or Jon wielding a cutting torch instead of hucking at Snowbird on a Saturday morning. Definitely not FCC approved. Or GM Certified for that matter. Seriously, it was some very committed work on our end and some true collaboration with Mullen. We’re all really proud of it.
Regardless of the current decline of the auto industry (especially the Big 3) and the eventual move to a more sustainable fuel source, this site has some very cool details and we’re doing some things here in Flash that are completely unique. Thats how we roll…
Get in the van…the scary black van…
Logo
Van Interior Environment
Loading Sequence
Main Ambush
Certified Used Vehicle Information
Training Tips
Behind the Scenes
Brian gets familiar with the lapel cam
The director Adam Reed and his crew
A totally different kind of scary van
Initial sketch of the van interior
Robocomp
Initial interface details
Initial type experiments
Intermission
Chop shop
Give Jon Minori a big warm welcome everybody…
Mr Motion Control Camera
What happened to the van after the shoot? I’m just asking…
More pics
July 31, 2008
Turns out the awesome Botticelli packaging the design team worked up is featured on thedieline.com. Check it out and be sure to tell the dudes (and dudettes) in the back to keep up the good work!
July 23, 2008
so…how to explain this image…(ahem), well, we just finished up a site with Wieden+Kennedy and Old Spice. we were fortunate enough to hang out on the set as the professionals from Stan Winston (Terminator, Jurassic Park, Aliens) brought the idea to life. you see, this new product from OS is two things…a centaur is two things…ok, ok, you know where this is going. take a look at some of the other bottom halves on the site. it’s kind of funny.
huge collaboration with Digital Domain, Kamp Grizzly and w+k to make this site happen. good stuff.
June 16, 2008
As part of being a Strucker, we are treated to an array of financial training seminars to help us be good spenders and good savers. So, when our diligent financial trainer (who’s also a scoutmaster) needed a “graphic” for his troop’s scout camp tees—we did it up right. And yes, we’re always prepared. Check out the Dan C. action below:
May 6, 2008
Strike it rich with award bounty to be exact. Friday marked the annual AIGA 100 Show here in Salt Lake City. The 100 Show features the top 100 design pieces from the previous year and Struck was well represented. Of the 100 pieces, 9 came from within these walls. And one of those 9 pieces, the Fat Flake Festival Poster for Ski Utah took home a coveted Copper Ingot – a top honor issued to a maximum of 10 of the most deserving.
The list of recognized clients is long, but they deserve to be mentioned. Congrats to The Wall Street Journal, KUER, Specialized, Freemotion Fitness, Boticelli, Actium, Jot-it, Lush and Ski Utah for allowing us to do such great work for your brands.
April 22, 2008
We all wish we were 8 again. Check out the new ad we just finished for Deer Valley’s Summer Adventure Camp.
April 18, 2008
Jeff found this whilst perusing the WSJ. Kinda fun to see your work pop up here and there. Nice work, habbenInk.
April 11, 2008
Looks like carpetestes.org is a nominee over at The Webby Awards! Basically that means it’s one of the five best in the world in its category and has the potential of winning both a Webby Award and the Webby People’s Voice Award in the Public Service and Activism category of “Online Film and Video”. Pretty radical. The People’s Voice Award is selected by the online public, aka you, so take a gander over to the polls, sign-up, and place your vote. Awesome work, Struckers.
March 19, 2008
Congrats to all the Struckers who worked on our slew of Addy award-winning projects this year. Struck took home 10 Gold Addy’s, 8 Silver Addy’s, and the Judge’s Special Award. The Struck clients that were honored included:
The Sean Kimerling Foundation – 4 Golds, Sweet’s Candy – 1 Gold & 1 Silver, Deer Valley Resort – 1 Gold & 1 Silver, Cocoa – 1 Silver, Utah Office of Tourism – 1 Gold & 2 Silvers, Utah Film Commission – 1 Gold, XanGo – 2 Silvers, and Ski Utah – 1 Gold & 1 Silver
Special congrats to Brandon Knowlden, Rich Black, and Peder Singleton for conceiving, writing, and smashing the show-stopping Lush business card. Apparently it was good enough for the judges to get their creativity on–making up their own special award just for that card! Unorthodox? Yes. But we’ll take it.
