FITC began as a pure Flash event back in 2002. Since then it has evolved into a complete Design and Technology event that encompasses a wide array of crafts including Flash, Processing, motion graphics and design. With a lot of recent progress in the interactive world, topics surrounding Flash have become fairly heated and there has been some very exciting developments as a result. So when I heard that FITC was throwing down in the Bay Area, I jumped on the opportunity and convinced my lovely StruckAxiom peeps to send me.

Having never been to an FITC event I wasn’t really sure what to expect. Mostly, I was expecting crowds of people and packed presentations. I was very pleased to find that the rooms never quite filled up and every session I went to was very personable.

Some hot topics at the conference were motion detection, voice recognition, processing, programmatic art, 3D, PixelBender, Unity, Cinder, Open Frameworks, multiuser Flash applications and Flash on mobile devices. Needless to say there was an abundance of talent and knowledge under one roof.

There were a couple common themes at this FITC. One of those themes is the acceptance of failure. Failure can lead to some beautiful, unexpected results and at the very least, knowledge. Also: step outside your comfort zone. Don’t spend all your time in one specialty, explore fresh boundaries and learn new things. Lastly, collaborate without an ego, find fun in your work and be passionate about what you do.

Some memorable moments for me were Ralph Hauwert’s in depth, sometimes confusing, interpretations of his work, Robert Hodgin’s mind blowing Processing and Cinder experiments, Shaun Hamontree’s wacky but hilarious and inspirational presentation of MK12’s in-house work, Didier Brun’s in-depth session on voice recognition in flash and of course Yugo Nakamura’s closing presentation. There wasn’t a presentation that I went to that wasn’t inspirational.

I learned more at this conference than I expected. I was also exposed to more expertise than ever. I will absolutely attend FITC again if given the chance. Best of all, I took a bunch of notes(mostly links to great resources).
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For 2009, Struck’s SLC office is the new venue for the Flex User’s Group. Come join us for some serious geeking out here at Struck or online using Adobe Acrobat Connect.

Google has announced that it has improved its algorithm to extract textual data out of any kind of Flash file, working with Adobe’s Flash Player. This is huge news for a shop like Struck, wehere we specialize in user experiences that often showcase Flash. I am dying to know how well it works and what the limitations are!
Read about it here

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So you may have seen the premiere of “When We Left Earth” on the Discovery Channel last Sunday at 9 Eastern. If not, don’t fret. It’s an six part HD event! How do you know so much about this show, you ask? Well, we’ve just made many, many banners on the subject and that kind of repetition is pretty effective.

At any rate, I though I’d share a banner that turned out to be a little too fancy Grizzly Park full movie for the website it was produced for, and unfortunately won’t be part of the campaign. It’s not super complicated, but is a cool simple use of Papervision3D buy Small Soldiers Bon Cop, Bad Cop on dvd The Medallion movie .

Check it out. buy Friday Night Lights

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