We recently launched our GM Used Car Ambush site with Mullen and its getting quite a bit of attention. So, we figured it would be a good idea to give everyone a peek into how much work it took to put a site like this together. What you’re not going to see in this little Behind the Scenes post is our development team with singed retinas at 3 in the morning or Jon wielding a cutting torch instead of hucking at Snowbird on a Saturday morning. Definitely not FCC approved. Or GM Certified for that matter. Seriously, it was some very committed work on our end and some true collaboration with Mullen. We’re all really proud of it.

Regardless of the current decline of the auto industry (especially the Big 3) and the eventual move to a more sustainable fuel source, this site has some very cool details and we’re doing some things here in Flash that are completely unique. Thats how we roll…

Get in the van…the scary black van…

Logo

Van Interior Environment

Loading Sequence

Main Ambush

Certified Used Vehicle Information

Training Tips

Behind the Scenes

Brian gets familiar with the lapel cam

The director Adam Reed and his crew

A totally different kind of scary van

Initial sketch of the van interior

Robocomp

Initial interface details

Initial type experiments

Intermission

Chop shop

Give Jon Minori a big warm welcome everybody…

Mr Motion Control Camera

What happened to the van after the shoot? I’m just asking…

More pics

Google has announced that it has improved its algorithm to extract textual data out of any kind of Flash file, working with Adobe’s Flash Player. This is huge news for a shop like Struck, wehere we specialize in user experiences that often showcase Flash. I am dying to know how well it works and what the limitations are!
Read about it here

So you may have seen the premiere of “When We Left Earth” on the Discovery Channel last Sunday at 9 Eastern. If not, don’t fret. It’s an six part HD event! How do you know so much about this show, you ask? Well, we’ve just made many, many banners on the subject and that kind of repetition is pretty effective.

At any rate, I though I’d share a banner that turned out to be a little too fancy for the website it was produced for, and unfortunately won’t be part of the campaign. It’s not super complicated, but is a cool simple use of Papervision3D.

Check it out.

Here at Struck, we wanted to create a 360 degree image of a room. With some quick ingenuity, Jeramy was able to produce a world class device that made it easier to take a picture every few degrees. The product is eco-friendly, and look forward to seeing it next fall in stores.

Here at Struck we’ve developed a sophisticated piece of software that allows us to turn employees into digital characters. Brandon & Corey (pictured below) were our first test subjects.

Play the North Face ‘Defy TV’ Banner

Play the Utah Office of Tourism ‘SkiDump’ Banner

We have talked to enough people that would love a Flash workshop here in Salt Lake that it would be pretty stupid of us not to put one together. So, now, the question is what kind of material would you like us to cover? If you would be interested in attending a workshop on Flash at our headquarters, leave a comment on this post. Let us know what level of Flash experience you have so we can gauge what would be the most useful for the community here. Let’s Flash it up!

We have teamed up with Tribal DDB and Clorox to work on a new site, mealtimetogether.com. Spent a wonderful week in San Fransisco, believe it or not we had beautiful weather the whole time. We shot at a production studio called Goal Line, owned by John Madden. We played catch a couple times… it was spectacular.

Our Executive Producer Kyle Snarr has a very recognizable face…. but who is he?


The cast


Some guys just moving a ladder


Mood lighting