We are creating a stop motion piece for an upcoming banner project. The piece requires a cellphone to disassemble itself revealing it’s inner workings. To create accurate storyboards we wanted to take apart some phones to reference the insides. We could have bought a screwdriver to do the job, but Adam L was angry that day and thus the carnage began.
Behind The Scenes
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October 22, 2008
Anger Management
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August 29, 2008
San Martín De Porres
Our favorite baby Columbian Man returned home to daddy(STRUCK) this week and we couldn’t be happier. Arnold “Arne Asada” rejoined the print team after a quick mental cleanse out in Minneapolis and is so full of life and spirit we just had to share it. Welcome home San Marteeen- HUGS FOR EVERYONE. Specially shayna.
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August 11, 2008
So What’s YOUR Carfun Footprint?
It’s been a long-time Struck dream to do some design and advertising for MINI. And we recently launched the fruits of our labors: the MINI Carfun Footprint Calculator. “What is a Carfun Footprint?” you might ask… Well, it’s a unit of measurement that pits your car’s fun factor against its environmental impact. This is an actual quantitative number calculated by a combination of legitimate sources. And once the facts were in, guess which car came out on top? Yep, the MINI Cooper Hardtop has the ultimate combo of fun + green on the road today!
BSSP developed a killer concept and Struck was responsible for the final design, 3D, motion graphics and development of the Flash app itself. We’re so stoked on the killer 3D, texturing and motion that the team cranked out. The most amazing thing about this Flash app is that the entire experience is developed to be delivered through a massive rich-media banner buy. To our knowledge, this is one of the most complete online experiences ever delivered through a banner.
Prior to design and development, we motored on over to MINI of Murray to shoot a brand new Hot Chocolate Clubman S. We gathered textures and reference shots for the 3D work we’d be throwing down.
One of the reference shots we used to help with the shape of the final design:
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August 5, 2008
Ambushed!
We recently launched our GM Used Car Ambush site with Mullen and its getting quite a bit of attention. So, we figured it would be a good idea to give everyone a peek into how much work it took to put a site like this together. What you’re not going to see in this little Behind the Scenes post is our development team with singed retinas at 3 in the morning or Jon wielding a cutting torch instead of hucking at Snowbird on a Saturday morning. Definitely not FCC approved. Or GM Certified for that matter. Seriously, it was some very committed work on our end and some true collaboration with Mullen. We’re all really proud of it.
Regardless of the current decline of the auto industry (especially the Big 3) and the eventual move to a more sustainable fuel source, this site has some very cool details and we’re doing some things here in Flash that are completely unique. Thats how we roll…
Get in the van…the scary black van…
Logo
Van Interior Environment
Loading Sequence
Main Ambush
Certified Used Vehicle Information
Training Tips
Behind the Scenes
Brian gets familiar with the lapel cam
The director Adam Reed and his crew
A totally different kind of scary van
Initial sketch of the van interior
Robocomp
Initial interface details
Initial type experiments
Intermission
Chop shop
Give Jon Minori a big warm welcome everybody…
Mr Motion Control Camera
What happened to the van after the shoot? I’m just asking…
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July 23, 2008
it’s two things
so…how to explain this image…(ahem), well, we just finished up a site with Wieden+Kennedy and Old Spice. we were fortunate enough to hang out on the set as the professionals from Stan Winston (Terminator, Jurassic Park, Aliens) brought the idea to life. you see, this new product from OS is two things…a centaur is two things…ok, ok, you know where this is going. take a look at some of the other bottom halves on the site. it’s kind of funny.
huge collaboration with Digital Domain, Kamp Grizzly and w+k to make this site happen. good stuff.
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February 28, 2008
Inventing the Future
Here at Struck, we wanted to create a 360 degree image of a room. With some quick ingenuity, Jeramy was able to produce a world class device that made it easier to take a picture every few degrees. The product is eco-friendly, and look forward to seeing it next fall in stores.
Just One, Lonely Little Comment
September 28, 2007
Bus is in the Green Room
This guy named Bus played the part of a capricious and not-so-jolly Old Man Winter for a Ski Utah banner campaign that we are developing. Let’s just say we probably had more fun with this one than Bus did.
Bus, hanging low in the skivvies.
All dressed up, waiting for it to snow.
The writer and voice coach, Rich Black.
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