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upto12

He’s Definitely a Hotspot

After a couple months of hard work, the PDX crew was proud to put the finishing touches on a beautiful, immersive, brand-focused site for Newcastle Brown Ale (big shouts to our friends at Vitrorobertson and TWC). As the site went live, we were reminded of something we had almost forgotten (but not quite): Our very own Patrick Marzullo (aka Tricky, Trickster, Scrap of Man) is featured quite prominently just below the Opening Acts hotspot on the Record Store page.

newcastle_tricky

You see, the hired talent just wasn’t up to our rigorous standards. We needed someone who could look at records and swig beer like a champion… and, well, Patrick rose to the occasion. Check out the entire Newcastle experience HERE. And check out the entire Patrick Marzullo experience HERE.

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Bustin’ Bricks: Behind the Scenes


Today’s Site of the Day on FWA is none other than the recently unleashed LEGOCLICK.com, designed and developed by the dudes and lady-dudes of Struck/Axiom in association with Pereira & O’Dell. (If you haven’t seen it yet, you should check it out.) To mark the occasion, we’d like to share a technical peak behind the curtain of one of the more popular features of the site – removing a block of content.

Read the rest of this entry »

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upto12

Hello. (Part 9)

Part 9? Really? This is getting a little out of control. But, as long as there are talented people to profile (and as long as your ravenous appetite for clever quips and ridiculous links remains insatiable), the beat goes on.

dylan_smith

Dylan Smith. Interactive. @dylansm. PDX.
Our mothers taught us that if we didn’t have something nice to say about someone, we shouldn’t say anything at all. Dylan… well… uhmmm… Dylan is… uh… hmmm… Aw, c’mon, Dylan! You know it’s not true. We have lots of nice things to say about you. We just can’t really say them right now. Not while the HR folks are looking over our shoulders. Are we serious? Actually, yes. Very serious.

andy_smith

Andy Smith. Lots of Things. LA.
A California native, Andy is a vintage car aficionado who dreams of one day buying a classic muscle car and heading for a weekend in Vegas. You know, just like those one dudes. Andy enjoys cooking (while his wife fixes the leaky faucet!), movies and anything written by James Ellroy. But lately, he’s been tackling the works of Dr. Seuss with his kids, Ben and Josie.

leslie1

Leslie Roberts. Producer. SLC.
What does Leslie love? Plants. Flowers. Dancing during staff meetings. Adventures. Christmas presents. Fishing. Fresh air. Songs. Poems. Books. Paintings. Small animals. Large animals. Bright copper kettles. Warm woolen mittens. Brown paper packages all tied up with string. Who does Leslie love? You. F’reals. She loves you.

jon_minori

Jonathan Minori. Interactive. @minoflow. SLC.
One day, Jonathan Minori will direct a music video. Hopefully, it’s something like THIS and not something like THIS. Although, if it were something like THIS blended with something like THIS, my head would probably explode from sheer awesomeness. In the meantime, Jon lives on powder, owns BKnowlden in triathlons and designs pretty things for the internets.

dan-conner

Daniel Conner. SLC.
Mr. Conner won the Struck Fantasy Football Championship last year. He was a merciless trash-talker. He let no one forget his victory. This year, the gods of nerd football have evened the score and the DPC currently resides in the basement of the league. You know what they say about karma… Anyway, Dan’s not a complete lost cause. He likes to fish Henry’s Fork in Island Park, ID and he (supposedly) graduated from  Thunderbird (THE American Graduate School of International Management). I guess we’ll believe him… but that school sounds totally made up to me.

m_crespo

Melissa Crespo. @this_melis. SLC. (Honorary Induction)
While the UofU soccer standout has returned to an institution of higher learning and no longer sits, meets and eats with us—she said something on her last day that we’ll probably never forget: “Good things come from following the rules, but nothing great.” Well said, Mojo. Well. Said. (Cue swelling strings… and here we go with the slow clap… Clap… Clap… Clap… And, BOOM, thunderous applause!)

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upto12

Hello. (Part 8)

Hey, everybody. You’ve missed these posts. I know you have. You won’t admit it, but your inability to articulate your feelings doesn’t diminish the emotion at all. You’re working on it with your therapist, right? Well, okay then, that’s good enough for me.

eric_2

Eric Honan. Interactive. @erichonan. PDX.
Eric makes art for free and then gives it away

. To people he doesn’t know. He just puts it in a box or an envelope and sends it off. He also has the best-groomed beard in Portland—which, given all the scraggly, unkempt half-beards up here, isn’t really that tough. But still, his beard is fantastic.

bobbie-roxy

Bobbie DaLuz. Account Services. SLC.
Bobbie didn’t want to tell us anything about herself. She only wanted to talk about other people. She’s the one who told us that Peder farts on airplanes, that Phil wears a beanie to tame his spiky hair, that Kyle hates dogs and that Susan’s nickname is “Mama Kat.” All of this talking, I suppose, also tells us a lot about Bobbie.

spencer

Spencer Taggart. Business. SLC.
From 9am to 6pm, Spencer is all business—lunch meetings, golf, hanging his MBA diploma in prominent places, monitoring the stock exchange, taking phone calls on his bluetooth headset, looking at spreadsheets. But when dude leaves the office, it’s all rock all the time. When you see him cranking the Bon Jovi or dropping a karaoke hammer on “More Than Words,” just know that he’ll respond to any of the following monikers: Dudacious, Bro, Curly Sue, Fro, Spence-a-mania, Magnum, Hot Tamale, Mr. America, Studly, Superdude, Tagman, Spence Dogg, Megatron, Sputnik, Froth, Manimal and Boomer.

mattmanes

Matt Manes. Design. SLC.
Matt is a Taurus. He loves tomatoes and black-capped chickadees. And they love him back. Really, they do. We all do.

degracie

Tami DeGracie. Business. @mebabydoll Father’s Lion hd Sister Act film

The Chosen One video

Circle of Iron download

. SLC.
As the master of finances, Tami is a mathematical genius. For example, she (now) knows that one (1) boy bunny + one (1) not-boy bunny = 72 baby bunnies. Other things you need to know about Tami: She listens to Christmas music in July. She’s addicted to Mtn. Dew. She forces her husband and three sons to watch beauty pageants but never realizes that they’re asleep during the costumes, talents and evening gowns but WIDE awake for the swimsuits.

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Seven Stages of Exhaustion.

It’s no secret here in the Broadway office that Matt Austin and I have been working around the clock to nail some pretty tight deadlines…

What struxiomers didn’t know is that, much like grief, some projects bring about 7 emotional stages to work through. Over the last 7 days, as I’ve been here around the clock, these stages have manifest themselves at my desk… perhaps you’ve noticed them…

::1 Shock / Disbelief…. (Mon. night / Tues. morning)

shock

::2 Denial…. (Tues. night / Wed. morning)

denial

::3 Bargaining…. (Wed. night / Thurs. morning)

bargaining

::4 Guilt…. (Thurs. night/ Fri. morning)

guilt

::5 Anger…. (Fri. night - Sun. morning)

anger

::6 Depression…. (Sun. night / Mon. morning)

depression

::7 Acceptance / Hope…. (Mon. night /  Tues. morning)

acceptance

So, as the final few renders are chugging away, I thought I’d take the time to document the progression of my insanity. Clearly, I’ve accepted it.The Unbearable Lightness of Being movie download

Get Rich Quick dvdrip

Romeo + Juliet movie

Across the Universe movie

Death Ship download

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Hello (Matt Anderson exposé edition)

Stuff just seems to happen when it comes to Matt. When he puts on his Giants hat, they somehow win. When pork is for dinner, it magically disappears. And when he goes on rock-star adventures to Austin City Limits, we take back control of Deconstruckt and exclusively feature him as someone you want to know.

matt_photo
Matt Anderson. Studio Manager. PDX. @upto12

Abbott and Costello Meet the Invisible Man divx

.

So what would you want to know about Matt, besides the fact that he occasionally doubles as Mel Gibson’s derriere, and passionately ghost writes for “That’s So Raven” Dr. Jekyll and Mr. Hyde film Uncle Donald’s Ants video ? His sixth-grade spelling bee victory launched a life-long romance with the English language (he has degrees in English and Creative Writing). He enjoys cutting up boxes and then recycling them. He listens to bands that aren’t invented yet. He likes to walk, talk and listen. He likes to be your friend. And when he’s not hanging out with the Anderson family or taking Tricky to the yard, Matt is the maestro of a small Twitter army: @struckcreative Man on Fire hd

The Objective film @negativenarwhal and @positivepenguin Emperor of Hemp video Pleasantville ipod .

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upto12

Hello. (Ginger Edition)

Why would we segregate the redheads of Struck/Axiom? 1) It seemed like the right thing to do; and 2) Read this. In all fairness, Mike Torretta (from Part 2) probably should’ve been part of this group, but his ‘roided-out picture deserved separation from the rest of this gingerness.

So, yeah. If you’re anything like Kyality, you’re scared to death right now. It’s okay. Take a deep breath. Keep reading. There’s a slight chance these Gingers might not be as terrifying as they seem.

tosh

Tosh Brown ????? ????? ????? . Design. SLC.
Tosh listens to better music—Prince, David Bowie, Serge Gainsbourg and The Cramps—than you. His inspirations—JD Salinger, Wim Crouwel, Josef Muller-Brockman and Michael C. Place—are more inspiring than yours. His toys are exclusive vinyl and yours are just plain plastic. His wife is prettier than your girlfriend and his daughter is more beautiful than all of your children combined. In every possible way, Tosh Brown is a better person than you are. Once you accept this truth, it will be possible find a faint flicker of hope in your perfectly adequate life.

mike_morris

Mike Morris

. Motion. @xeebtsab. SLC.
Mike is the only redhead in his family. I mean, other than his biological father… the mailman! Zing! Just kidding! C’mon, people! We know Mike’s legitimate. In fact, he legitimately rocked a goatee while attending BYU, an institution that fears facial hair like Mike fears DNA testing… Double zing! But, seriously!

anson

Anson Schall. Interactive. @horribtastic. SLC.
Anson disregarded the warning that if he didn’t submit any information for his profile, I would just make it up and find embarrassing pictures on the internets. But I didn’t have to make up anything. This stuff is all 100% true. Anson grew up in a town called Tehachapi Rogue

buy The Legend of Coyote Rock

, where there are lots of windmills, really tasty apples and a prison. Sometimes, he likes to dress up like a gunslinger. Other times, he’s a hat model. But mostly, he just takes naps. Thanks, Google.

peder

Peder Singleton

?????? ????? ???? About Last Night… psp Butterfly Effect: Revelation trailer ???????? ? ???? ????? ???? . Design. SLC.
If a Viking and a Pirate had a baby, it would be a lot like Peder Olaf Singleton. Which is weird, because Peder’s mom looks a lot like this… and I’m pretty sure this is his dad. Anywaaaay, about Peder. He’s 100% dude. He’s not afraid to punch you in the glutes. He’s raising his daughters on a healthy diet of Slayer and Pantera’s Cowboys From Hell. And, well, he’s the guy who thinks you can’t hear (or smell) his farts on a non-stop flight from Orlando to Salt Lake City.

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upto12

Hello. (Part 5)

(Let’s pretend you just read something really funny right here.) L! O! L!

Now get to know some more Ackers.

scott_sorenson

Scott Sorenson Still Waters movie download . Design. SLC.
Award-winning quilter, celebrity chef and noted Egyptologist, actor/author/art director Scott Sorenson is currently the host of two competing local talk shows. His one-man Evita swept the Greater Sanpete Area Theatre Awards last June, and his book “Writing Dummies-themed Books for Dummies” is rapidly climbing the Amazon sales charts. Despite his busy schedule as a K-Tel sessions singer, he recently took time off to marry his partner, Walter, in Boston… finally legitimizing their dog children, Casey and Santo.

pkc

Pam Colbert ????? ????? 45 ???? ?????? ????? Hard to Kill release ????? ??????? . Producer. @pkc91. SLC.
Pam is from Illinois. She is married to a man named David. She has two children, Vivienne (10) and James (6). When she is not working, she drives her children wherever they wish to be taken. While Pam’s life seems very straightforward, we don’t buy it. We’ve seen Pam’s future as a candy model and that future is bright. So bright that we’ve hired an intern to follow her around and take notes for the inevitable E! Hollywood True Story.

pauline_car

Pauline Ploquin ??????? ??????? ????? ??? ????

. SLC.
Pauline is French. And, while that pretty much sums things up, we don’t mind perpetuating a few good-natured stereotypes. You see, Pauline likes nice things—art, architecture, fashion, food. She loves to hike and ski, but only as long as there’s a hot tub, a glass of wine and a plate of cheese waiting at the end of the day. What makes Pauline the most fascinating woman you’ve ever met is that France has repeatedly threatened to revoke her Frenchness—on account of her automobile: a gold 1993 Mazda Protege.

rsnarr1

Ryan Snarr

????????????? ???? ? ???????? ????????????

Inferno hd

. Producer. @Snarrlylunchbox. SLC.
RSnarr has a heart of gold, three kids and the voice of a man-angel. He runs like the wind. He draws like a master. He shoots hoops like a baller. He swings a racket like a rich housewife (that’s a good thing, right?). And, to complete the picture, he carries a lunchbox like a 3rd-grader.

danny_mcalerney

Danny McAlerney ?????? ???? ???? . Interactive. @QuailAndQuasar. PDX.
There are many things you should know about Danny. Sadly we only have time for two of them. Number one: Danny rebuilds mopeds and sometimes wishes he were part of Brooklyn, NY’s Moped Army (google that for all kinds of Hipster nonsense). Number two: Danny is/was/might still be a member of a Judas Priest tribute band.

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upto12

Hello. (Part 4)

After taking a week off from these Getting to Know You posts, I figured the public outcry would be too much to ignore. I was expecting phone calls and outraged emails. “How can you leave us hanging like this?!” is the response I was waiting for. Instead, there was nothing. Not even a comment pleading for a glamour shot of the whole interactive team. But your apathy can’t slow down this train. We’re keeping the introductions rolling, whether you’re excited about it or not.

(But, seriously, we know you’re actually excited about it. You were just busy last week. You knew that you needed to save every ounce of emotion for the MTV VMAs. You knew that hating Kanye West

and loving Taylor Swift and LOVE-LOVE-LOVING Beyonce was far more important than dropping some mild interest on this blahg. And, you know what? I understand.)

Anyway. Meet another batch of Straxers.

mimi_vigh

Mimi Vigh-Elkins P.S. I Love You full movie . Senior AE Director. SLC.
Mimi likes her kids. Okay, she like-likes them. She even takes pictures of them. What else does she like-like? Nature, trees, campgrounds, travel, food, wine, art, music, the ocean, mountains, the world, the solar system, the galaxy and the universe.

luptak_city_of_rocks

Adam Luptak

. Interactive. @mzungu777 download Like Father Like Son . SLC.
Adam is confused. He was born in New York, raised in Idaho, educated back in New York and now works in Utah. He thought he’d be creating motion graphics for broadcast spots, but he mostly develops websites. He swam in college but now he’s a triathlete. He loves the outdoors, but he hasn’t seen the sun in six months. At some point, he’s going to have to figure these things out. For now, he’s just planning a trip to Egypt.

hlap

Heather LaPerle. Account Supervisor. @HLaP. SLC.
Heather grew up on an island in Maine. (Maine has islands? Maine has people?) But Heather’s not all country mouse—she lived in NYC and Tokyo before settling in Park City. Heather is crazy about her little family and says she’s happiest when going downhill on skis or uphill on a bike, but we know she’s happiest when her spreadsheets confuse the creative team.

val

Valerie Jar. Designer. @valeriejar. SLC.

While it’s disappointing Valerie is the worst arm wrestler in all of Struck/Axiom, there are still at least five reasons to adore her. Reason #1: She can wave with only her fingers. Reason #2: Her favorite color is mustard. Reason #3: She can say the alphabet backward in 3 seconds. Reason #4: She’ll eat anything grapefruit-flavored. Reason #5: She almost weighs almost as much as Scott Sorenson’s dog.

chris_johannsen

Chris Johannsen ???? ????????? ???? ??????? ???? ????? 20 ????

. Interactive. @chrisbjohannsen. PDX.
One time, Chris rode his bike to work and he wore a tank top. Not one of those baggy, silly hipster tank tops, but a real, serious tank top. Let’s just say that we refer to that day as “The Day We All Went To The Gun Show” and that no one has ever messed with Chris or his DELL computer again.

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upto12

Hello. (Part 3)

An extra-large serving before the weekend hits. Say hello.

patrick2

Patrick Marzullo. Interactive Producer. @Patrick_Is. PDX.
Other than being a BOSS, Tricky excels at three things: 1) Making memories, 2) Spreadsheets, and 3) Chasing shorties. And, yeah, what you’ve heard is true: Patrick’s legs are sculpted from titanium and diamond dust. Favorite food: Schnitzelwich from the Tabor cart.

jeff

Jeff Wright ?????? ???? ??????? ? ????? ??????? ?????a? ???a ????? ????

. Partner. SLC.
Sometimes we think Jeff is in the FBI or maybe running a global Illuminati-style syndicate. But if that’s the case, how does he have time to read the Financial Times and drink so much coffee? I mean, if he’s at the top of the New World Order, shouldn’t he be hiding out somewhere? You know, someplace quiet and inconspicuous. Like a mid-sized city not generally regarded as a hotspot for international conspiracies. Someplace surrounded by mountains. And he’d have a small office with a secret closet and underground parking… Hey… hold on just a second.

jondeal

Jon Deal. SysAdmin/Production Designer. @zuhl. SLC.
Jon wears a couple of hats at Struck/Axiom and not just because he lost all his hair decades ago in a tragic incident involving a ceiling fan, a small tabby kitten and a case of industrial adhesives. He and his wife currently adversely possess the space underneath the stairs of an eternally drafty mid-century modern house in Salt Lake with their countless children and rows and rows of pristine action figures that Jon calls his “babies” when he thinks no one is around. A couple of his Tweets were in no way featured in a book called Twitter Wit, unless you ask his Mom. In which case, Jon wrote the entire book and she’ll punch you if you point out the 317 other people in the Twitter Wit book. He has reached the rare and high station in life where he can write his own bio copy and no one gets any editorial input on his meanderings.
(Ed. note - Whatever, I totally added a comma and killed some quotation marks…)

megan

Megan Stratton. HR Assistant. @amazomeg. SLC.
One day, Megan made a list of all the movies she had seen. It took a while to list all 1300, but it was totally worth it. Because now, when someone asks if she’s seen Air Bud: Golden Receiver, she can just look at the list and say, “Yes. 3.5 stars.” When she’s not watching the Saturday Afternoon Movie of the Week, Megan does handstands, eats pickles and talks to Bunny, her fish.

jeremy_chase

Jeremy Chase. Account Supervisor. @jeremywchase. SLC.
Mr. Chase is your best friend. Seriously. He’s smart, consistent and helpful in resolving any/all entertainment trivia disputes. He’s a daytime travel/tourism marketing workhorse and a nighttime thespian. He owns the increasingly valuable “jeremywchase” online space (URL, Facebook, Twitter, GMail). And this is his favorite Twitter feed. Underneath his business casual attire, he’s wearing the other half of your heart-shaped locket.

ethan

Ethan Heugly. Controller. SLC.
Ethan met his wife in an accounting class. You think it’d all be downhill from there… and you’d be dead wrong. You see, EZ keeps the passion high with level-80 World of Warcraft players, “Rock of Love” marathons and lines from Zoolander (”There’s more to life than being marvelously good-looking”). He also named his son after a football team, his dogs after some guy Hawk the Slayer full movie who used to date Jessica Simpson and lives by the mantra, “I love me some me.” In short, this dude knows how to stoke the fires. Am I right, ladies? Ladies?

lee

Lee Kimball. Intern. SLC.
Lee could’ve been a contender… if it weren’t for the startlingly small hands, the Ritalin-stunted growth and the allergies. So, he settled for a Lifetime love affair with noise rock and an internship at Struck/Axiom. He’s currently working his tiny tiny fingers to the bone in hopes of landing a full-time gig. The good news? It looks like Lee was the inspiration for a recent Burger King campaign.Lifeboat dvdrip Still Smokin psp ????? ???????????

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