When our friends at PepsiCo (in connection with our other friends at Undercurrent) contacted us about an interactive installation piece for their Senior Management Meeting, we knew two things: 1) We didn’t have much time; and 2) We wanted to build something beautiful and intuitive. I suppose we also knew something else: We could do it.
In just a few short weeks, PepsiCo asked us to help them visualize some of the social conversations happening around the PepsiCo brand. What we delivered was a simple, elegant multi-touch installation—packed with information. During the multi-day conference, PepsiCo executives could walk up to the 60-inch screen and use their hands to navigate the virtual space. In addition to the conversational excerpts, execs could also dive into a single conversation to read the full text. A Twitter panel also illustrated the real-time conversation.
We’re not too humble to say that our installation was among the most popular in the venue. With a business-minded focus on online conversations about nutrition and the environment and a fun factor that bordered on futuristic awesomeness (A 60-inch touchscreen! Grab the jetpacks!), this installation is set to evolve. Stay tuned!
