If you didn’t already know, Utah just beat out Tahoe in Travelocity’s Roaming Gnome contest! We’d like to think we had a little something to do with that. Apparently the Gnome seems to think so, he just stopped by our SLC office on his tour of the State.
Destinations are pitted against each other, and fans on Facebook can vote to determine where he gets to go. Utah and Tahoe were the combatants, and the final tally on Wednesday was close. Here was his status update:
“And the winner is……….UTAH! But sweet fancy pickles, was it close. Of 285,482 votes, 142,709 (49.98%) of them went to Tahoe and 142,773 (50.01%) to Utah. Congratulations, Utah! And thanks a billion to all of you for voting. Now let me get packing!”
StruckAxiom just finished the branding and digital design for Utah’s first digital conference called PushButton Summit 2010. This event will be Utah’s premiere digital media summit for animation, gaming, mobile distribution, interactive and entertainment. It’s a two-day event and is intended to bring together world-class industry and technology leaders, entrepreneurs, students and executives to discuss the latest in what’s pushing the creation and use of digital media. We just finished this teaser thanks to the talents of our own Tosh Brown as well as Bob Zagorskis.
Enjoy and better yet, come to SLC and check out the big event!
Our fearless founder, Jason Bangerter, spoke to a inspiring group of students at Skyline High here in the Salt Lake valley last week. This excited group was engaged and had a ton of great questions. We’re constantly impressed with the level of excitement and coming from high school age students in the region. They’re hungry to learn about the industry and we’re more than happy to tell them anything we can about the opportunities out there. Some of these high school students have set their sights pretty high and amazingly enough, many of them have skills to pay the bills too!
PS: Jason swears the administration lady in the blue-grey sweater right, center isn’t asleep. Sure Jason, whatever makes you feel better : )
On Friday Struck and Axiom’s SLC offices joined traditions for the first annual Struck/Axiom Holiday Par-tay at the elegant Cactus & Tropicals. (Shouldn’t it be Cacti & Tropicals? I mean there were more than one cactus there.) It was complete with fancy dining, the traditional Naughty or Nice roast, a prize give-way and a fashion police 911 call. Needless to say, fun was had by all, especially once Tosh and Spencer broke out into their choreographed dance routine.
The other eventful moment of the evening was when @MrRyanGoodwin proved to us why he definitely positively should in fact continue to rock the elf-style side-hair flippy-things. You were right bro, you were right. (And no, oddly enough he isn’t impersonating the statue that happened to be right behind him.)
Located within the historic Presidio district of San Francisco, The Walt Disney Family Museum takes an intimate look at the man’s roots and the studio’s role in modern animation. Obviously, we jumped when they engaged us to create an immersive brand experience for the museum’s retail store.
Our goal: Create a fundamental and nostalgic look at the iconic Disney style and brand. In our exploration of the Disney origins, we worked closely with the Mary Blair estate. Blair, one of The Walt Disney Company’s most memorable artists, produced striking
for such films as Alice in Wonderland, Peter PanThe Big Picture rip and Cinderella.
By deconstructing traditional Disney art as well as Blair’s work, we honed in on pieces of iconic imagery on which we could hinge an immersive experience. The result is a mixture of patterns, prints and characters that explore the essence of Disney. If you’re passing through the Bay Area and love Disney, design and/or creativity in general (and, really, who doesn’t love all three?), plan a stop at the Presidio. See you real soon…
completed the brand standards for Sony Pictures’ latest animated feature, Cloudy with a Chance of Meatballs (currently a saucy 85% on the Tomatometer). The style guide for the film took shape as a classic Betty Crocker-style cookbook with titles like A Guide to Nutritious Colors, Spicy Promos and Pre-Cooked Patterns. Trust us, never before have we been this hungry while contemplating typography choices. Check out some photos of the project… and take your crew to see the flick this weekend! North Shore full movieThe Outriders full movieThe Hessen Affair movie download
For those of you who may not know, us Struckers are lucky to have some pretty hi-tech toys at our disposal. But for our COO, Mr. DC, he apparently leans toward the lo-tech side of the spectrum. Here’s his trusted friend now, the HP 19B II Business Consultant. Who knows how long he’s sported this thing, but I’m pretty sure it hails from the mid-Triassic era if I’m not mistaken. I’m thinkin’ this
Since it seems that everyone and their mother out there is sharing with the world how they delivered their Zappos proposal… we’ll go ahead and jump on that too! We felt Zappos has a great story to share and given that thought, we cooked up this little dilly. Dan C and the design team did some serious DIY pop-up bookage for the packaging of our prop. And man did they slay it.
In NYC for Creative Week and had the chance to see director Doug Pray’s ad doc Art & Copy at the IFC Center. Yeah it premiered in Utah at Sundance this year, but it was a tough one to get into. Yet it was definitely cool to see it in NYC at the birthplace of the “small-thinking” agency DDB and of modern advertising in general.
It was a pretty rad little doc. You get to hear Jeff Goodby talk about getting milk. You see Dan Wieden just doing it. And you witness the awesomeness that is Lee Clow ranting about the Macintosh revolution. But for me personally, I was utterly inspired by the story of theatrical ad maven Mary Wells and her transformation of Braniff Airlines—complete with color coordinated jets, space helmets for the flight attendants and some seriously sassy print ads.
What blew my mind about this example was that Wells just didn’t take some lame airline and try and pimp it to the masses by exaggerating and stretching the facts. She literally reinvented the entire product line with a fresh new image, personality and vibe. Now that’s creativity.
Prior to becoming our Struck/Axiom blood-brothers, our comrades from 
For those of you who may not know, us Struckers are lucky to have some pretty hi-tech toys at our disposal. But for our COO, Mr. DC, he apparently leans toward the lo-tech side of the spectrum. Here’s his trusted friend now, the HP 19B II Business Consultant. Who knows how long he’s sported this thing, but I’m pretty sure it hails from the mid-Triassic era if I’m not mistaken. I’m thinkin’ 
Since it seems that everyone and their mother out there is sharing with the world how they delivered their Zappos proposal… we’ll go ahead and jump on that too! We felt Zappos has a great story to share and given that thought, we cooked up this little dilly. Dan C and the design team did some serious DIY pop-up bookage for the packaging of our prop. And man did they slay it.
In NYC for Creative Week and had the chance to see director Doug Pray’s ad doc Art & Copy at the IFC Center. Yeah it premiered in Utah at Sundance this year, but it was a tough one to get into. Yet it was definitely cool to see it in NYC at the birthplace of the “small-thinking” agency DDB and of modern advertising in general.
