We were stoked to be invited to speak on branding for the Evo’ 10 Social Media Conference. Our own Heather and Scott hit the stage to breakdown our branding and social marketing philosophies and had a fantastic reception. As part of our assignment, we were also given a small online retail company/social media participant to rebrand called Touch’d. Here’s the team’s stellar results. Looking forward to next year’s conference!
Before & After:
Aesthetic & Packaging:
Possible apparel options:
So I had a thought late last night. What would happen if I used our newest site Flame It created for DreamWorks’ How To Train Your Dragon to flame the very site itself? Would it A) form a galactic singularity with the power to consume our entire solar system? B) create a cataclysmic parallel universe where we all have fire-breathing doppelgangers? Or C) work just the way it does on other sites. Answer: C… thank goodness.
If you didn’t already know, Utah just beat out Tahoe in Travelocity’s Roaming Gnome contest! We’d like to think we had a little something to do with that. Apparently the Gnome seems to think so, he just stopped by our SLC office on his tour of the State.
Destinations are pitted against each other, and fans on Facebook can vote to determine where he gets to go. Utah and Tahoe were the combatants, and the final tally on Wednesday was close. Here was his status update:
“And the winner is……….UTAH! But sweet fancy pickles, was it close. Of 285,482 votes, 142,709 (49.98%) of them went to Tahoe and 142,773 (50.01%) to Utah. Congratulations, Utah! And thanks a billion to all of you for voting. Now let me get packing!”
StruckAxiom just finished the branding and digital design for Utah’s first digital conference called PushButton Summit 2010. This event will be Utah’s premiere digital media summit for animation, gaming, mobile distribution, interactive and entertainment. It’s a two-day event and is intended to bring together world-class industry and technology leaders, entrepreneurs, students and executives to discuss the latest in what’s pushing the creation and use of digital media. We just finished this teaser thanks to the talents of our own Tosh Brown as well as Bob Zagorskis.
Enjoy and better yet, come to SLC and check out the big event!
Our fearless founder, Jason Bangerter, spoke to a inspiring group of students at Skyline High here in the Salt Lake valley last week. This excited group was engaged and had a ton of great questions. We’re constantly impressed with the level of excitement and coming from high school age students in the region. They’re hungry to learn about the industry and we’re more than happy to tell them anything we can about the opportunities out there. Some of these high school students have set their sights pretty high and amazingly enough, many of them have skills to pay the bills too!
PS: Jason swears the administration lady in the blue-grey sweater right, center isn’t asleep. Sure Jason, whatever makes you feel better : )
On Friday Struck and Axiom’s SLC offices joined traditions for the first annual Struck/Axiom Holiday Par-tay at the elegant Cactus & Tropicals. (Shouldn’t it be Cacti & Tropicals? I mean there were more than one cactus there.) It was complete with fancy dining, the traditional Naughty or Nice roast, a prize give-way and a fashion police 911 call. Needless to say, fun was had by all, especially once Tosh and Spencer broke out into their choreographed dance routine.
The other eventful moment of the evening was when @MrRyanGoodwin proved to us why he definitely positively should in fact continue to rock the elf-style side-hair flippy-things. You were right bro, you were right. (And no, oddly enough he isn’t impersonating the statue that happened to be right behind him.)
Located within the historic Presidio district of San Francisco, The Walt Disney Family Museum takes an intimate look at the man’s roots and the studio’s role in modern animation. Obviously, we jumped when they engaged us to create an immersive brand experience for the museum’s retail store.
Our goal: Create a fundamental and nostalgic look at the iconic Disney style and brand. In our exploration of the Disney origins, we worked closely with the Mary Blair estate. Blair, one of The Walt Disney Company’s most memorable artists, produced striking for such films as Alice in Wonderland, Peter Pan and Cinderella.
By deconstructing traditional Disney art as well as Blair’s work, we honed in on pieces of iconic imagery on which we could hinge an immersive experience. The result is a mixture of patterns, prints and characters that explore the essence of Disney. If you’re passing through the Bay Area and love Disney, design and/or creativity in general (and, really, who doesn’t love all three?), plan a stop at the Presidio. See you real soon…
Prior to becoming our Struck/Axiom blood-brothers, our comrades from around the block Kush
completed the brand standards for Sony Pictures’ latest animated feature, Cloudy with a Chance of Meatballs (currently a saucy 85% on the Tomatometer). The style guide for the film took shape as a classic Betty Crocker-style cookbook with titles like A Guide to Nutritious Colors, Spicy Promos and Pre-Cooked Patterns. Trust us, never before have we been this hungry while contemplating typography choices. Check out some photos of the project… and take your crew to see the flick this weekend! North Shore full movie The Outriders full movie The Hessen Affair movie download
For those of you who may not know, us Struckers are lucky to have some pretty hi-tech toys at our disposal. But for our COO, Mr. DC, he apparently leans toward the lo-tech side of the spectrum. Here’s his trusted friend now, the HP 19B II Business Consultant. Who knows how long he’s sported this thing, but I’m pretty sure it hails from the mid-Triassic era if I’m not mistaken. I’m thinkin’ this
Balls of Fury psp was his reaction the day he got it. DC, didn’t you hear? There’s an app
for that.
And yes, that is a CIA mug in the background of that shot.
Since it seems that everyone and their mother out there is sharing with the world how they delivered their Zappos proposal… we’ll go ahead and jump on that too! We felt Zappos has a great story to share and given that thought, we cooked up this little dilly. Dan C and the design team did some serious DIY pop-up bookage for the packaging of our prop. And man did they slay it.
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