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Let us eat cake!

addycake

We were going to do a 2K10 version of last year’s addy post but then this monster was delivered to our front door. And I don’t think anyone wants to see a shirtless designer in the aftermath of one of Deer Valley’s signature Chocolate Mousse Cakes. We’d show you what the scrumptious layers look like inside but considering it’s been a few minutes since we took this picture, it’s probably too late. But we will give you some tips on how to get a chocolate cake of your very own: partner up with some great clients, create great work for those clients, submit 5 of your pieces to the Addy show, win 6 Addys (one of the pieces was so nice it got double-crowned), get chocolate cake. Sounds good to us.

Winners:

Deer Valley Winter Campaign ‘10: Gold, Judges’ Choice Award

UOT Summer Campaign ‘09: Gold

Rogue Gypsies Campaign: Silver

Tropical Sno Posters: Gold

Utah Travel Banner: Gold

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mino
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Snow Please

With a bit of a luck luster winter thus far for us Utahans, images of the pow-days of yesteryear are running through my head. Because I can’t really give you my head I decided to spend some putting together a few ski days from last year.


More info after the jump.

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Kyality
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The Roaming Gnome Comes Home

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If you didn’t already know, Utah just beat out Tahoe in Travelocity’s Roaming Gnome contest! We’d like to think we had a little something to do with that. Apparently the Gnome seems to think so, he just stopped by our SLC office on his tour of the State.
Destinations are pitted against each other, and fans on Facebook can vote to determine where he gets to go. Utah and Tahoe were the combatants, and the final tally on Wednesday was close. Here was his status update:

“And the winner is……….UTAH! But sweet fancy pickles, was it close. Of 285,482 votes, 142,709 (49.98%) of them went to Tahoe and 142,773 (50.01%) to Utah. Congratulations, Utah! And thanks a billion to all of you for voting. Now let me get packing!”

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Bustin’ Bricks: Behind the Scenes


Today’s Site of the Day on FWA is none other than the recently unleashed LEGOCLICK.com, designed and developed by the dudes and lady-dudes of Struck/Axiom in association with Pereira & O’Dell. (If you haven’t seen it yet, you should check it out.) To mark the occasion, we’d like to share a technical peak behind the curtain of one of the more popular features of the site – removing a block of content.

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Kyality
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Go Ahead, Push Our Buttons.

StruckAxiom just finished the branding and digital design for Utah’s first digital conference called PushButton Summit 2010. This event will be Utah’s premiere digital media summit for animation, gaming, mobile distribution, interactive and entertainment. It’s a two-day event  and is intended to bring together world-class industry and technology leaders, entrepreneurs, students and executives to discuss the latest in what’s pushing the creation and use of digital media. We just finished this teaser thanks to the talents of our own Tosh Brown as well as Bob Zagorskis.

Enjoy and better yet, come to SLC and check out the big event!

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Kyality
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Sky-high High

skyline

Our fearless founder, Jason Bangerter, spoke to a inspiring group of students at Skyline High here in the Salt Lake valley last week. This excited group was engaged and had a ton of great questions. We’re constantly impressed with the level of excitement and coming from high school age students in the region. They’re hungry to learn about the industry and we’re more than happy to tell them anything we can about the opportunities out there. Some of these high school students have set their sights pretty high and amazingly enough, many of them have skills to pay the bills too!

PS: Jason swears the administration lady in the blue-grey sweater right, center isn’t asleep. Sure Jason, whatever makes you feel better : )

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upto12
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LEGO! LEGO! LEGO!

Like any good children of the 80s, we love LEGOs. So when our friends at Pereira & O’Dell hollered at us with a couple LEGO projects (the LEGO Photo iPhone app and LEGO CL!CK site), we didn’t hesitate. Coming into the studio to work/play with LEGOs all day—physically and virtually—has been ridiculously inspiring.

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Now that the results of a few (okay, more than a few) late nights are alive and kicking on the Interweb, we’re predictably giddy about the positive response. LEGO Photo is the #5 Free App in the iTunes Store as of today. Good (and incredibly smart) people from Fast Company, Mashable, KRonikle (the Kidrobot blog!), app.itize.us and WIRED have all had nice things to say about the projects.

So. Download the app. Get inspired on the site. And… please upload your LEGO-fied photos to the Flickr group we just discovered. You can see some of the early results of the collection here:


Created with Admarket’s flickrSLiDR.

Please be careful. LEGOfying an already-LEGOfied image may disrupt the balance of the space-time continuum.

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Haiti Earthquake Relief

If you would like to contribute to the relief efforts in Haiti, there are several good options.

To donate $10 to the Red Cross (charge will be automatically added to your phone bill), text “HAITI” to 90999 (via US State Dept).

The following organizations are also accepting donations:

Red Cross

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upto12
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And A Merry Mustache To All…

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Kyality
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Holiday Party = Fashion Faux Pas?

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On Friday Struck and Axiom’s SLC offices joined traditions for the first annual Struck/Axiom Holiday Par-tay at the elegant Cactus & Tropicals. (Shouldn’t it be Cacti & Tropicals? I mean there were more than one cactus there.) It was complete with fancy dining, the traditional Naughty or Nice roast, a prize give-way and a fashion police 911 call. Needless to say, fun was had by all, especially once Tosh and Spencer broke out into their choreographed dance routine.

dinner

The other eventful moment of the evening was when @MrRyanGoodwin proved to us why he definitely positively should in fact continue to rock the elf-style side-hair flippy-things. You were right bro, you were right. (And no, oddly enough he isn’t impersonating the statue that happened to be right behind him.)

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